Eden is a movement, a vision, and a lifestyle. Inspired by the rebellious spirit of guerrilla gardening and the vibrant energy of urban culture,
The magazine
In order to show the full identity of the brand I needed to make the magazine for the brand. I shown how the magazine could be a series.
The shoot
The goal with this shoot was to change the image of Gardening. Giving it a fresh and modern feel with a rebelious attitude.
The First Shoot
This is the initial shoot I had done for the proposition of the project. But it didn’t have the impact I wanted for the brand